In 1986, as part of a diversification and acquisition plan, American Bakeries purchased TLE. Trailer Life Publishing, renamed TL Enterprises (TLE), also broadened its reach in the late 1970s by purchasing Benbow Valley RV Resort, a campground in northern California with deluxe facilities and a golf course. Rider magazine and Bicycle Rider for motorcycle and bicycle enthusiasts, respectively, were introduced. The company soon began diversifying beyond the RV world, offering publications of interest to those who enjoyed other modes of transportation. Another holding, RV Business, established as RV Retailer in 1972, covered issues of concern to recreational vehicle manufacturers, dealers, and insurers. It also provided a variety of RV-related services, such as insurance programs, begun in 1978, and emergency road service, started in 1985, as well as discounts off the nightly rate at more than 2,000 private campgrounds nationwide. The club established Hi-Way Herald magazine, which later became known as Highways magazine, as its official publication. The name Good Sam referred to the biblical principle of the Good Samaritan, and club members identified themselves by placing on their RVs a sticker depicting the cartoon character Good Sam. Rouse also purchased Trail-R-News, best known perhaps as the initiator of the Good Sam Club, founded in 1966 to provide a system of volunteer assistance to RV owners in trouble while on the road. Also during this time, the company introduced Motorhome Life, later renamed MotorHome, a consumer magazine providing useful information appropriate to the RV lifestyle, including product tests and reviews, travel destinations and outdoor recreational activities, as well as humor and general interest material. Among the Trailer Life repertoire was an annual directory, RV Campground and Services, which proved seminal to RV enthusiasts and sold more than 300,000 copies each year. Ten years later, Rouse formed Trailer Life Publishing Company to oversee operations of that magazine as well as other publications he had initiated. In 1958, Art Rouse, an advertising executive, purchased Trailer Life. At ten cents a copy, the publication provided practical information on trailer repair and maintenance and featured articles on travel destinations. The roots of AGI go back to 1941, however, with the publication of Trailer Life magazine, established by an association of trailer manufacturers. Stephen Adams, a private investor and entrepreneur, formed AGI in 1992 to oversee three companies-TL Enterprises, Coast to Coast, and Golf Card International-serving the outdoor recreation market. The company publishes several magazines for other outdoor recreational activities, including ATV Sport, American Rider, Woman Rider, and Thunder Press. Through several Internet sites and a cable television show, AGI provides technical and non-technical information to RV enthusiasts and act as forums for RV-related businesses. Another publication, RV Business, serves the recreational vehicle industry. AGI publishes books, such as campground directories and buyer's guides, and consumer magazines, including Trailer Life, Highways, MotorHome, and several regional publications. Through its subsidiaries, the company owns and operates the Camping World chain of retail stores for RV parts and camping equipment and oversees several clubs for RV owners, including the Good Sam Club, Coast to Coast, Camping World's President's Club, Motorhome America Club, as well as Golf Card International. (AGI), that provide goods and services to the outdoor recreation market, primarily recreational vehicle (RV) enthusiasts. Affinity Group Holding Company is the parent company of several businesses, including Affinity Group, Inc.